Clock

Clock is a coffee shop, but they want to avoid any clichè of coffee (coffee shop) and focusing on the fast pace urban style of the cities. They asked me to create a brand packaging and creative direction for their communication.

I started with a simple and clean typography to represent simplicity of the concept. Clock represents the fast pace life of urban people. Actually Clock plays with the time in their menu ( I am still working on it. I will upload it as soon I finish it), for example, coffee latte is a minute latte so the slogan is encouraging people to take a coffee

Final logo.

A few prints for decoration of the stores and graphic ads.

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