Concussion

Concussion is a Communication Agency focused in branding. They wanted to create a concussion through excellent branding communication.

I began the most basic form of concussion, as a crack.
Once I had a recognizable crack, I applied it to different elements.   I wanted to have a logo composed of the crack and something else but I also wanted to be able to use the crack by itself.
I decided to go with the skull and now I am going to try a few different designs.
This skull is very iconic and far enough from bad connotations. The typography is Museo sans. It is a clean typeface that matches very well with the design of the skull.
I realized that the logo looks as the result of a concussion that happened in the past. It is not catching the moment, so I added the vibration of the concussion getting the final design. 
Some collaterals.
A couple of examples of how to use the brand and the creative path they should follow.

You may also like

Black Sheep
Holy Hops
Flashbridge
Western Dental
Clock
Lighthouse Church
Tee.cee.ell
Build Your Q
CenturyLink
California Anti Tobacco
Back to Top